Having spent a lifetime being passionate of “all-things” cars, the automotive industry became the perfect home of learning and experiencing exciting technology and vehicle designs.
From the ground up – years spent as a service technician, the next obvious phase became assisting new and experienced automotive professionals. Ten years of Technical and Non – Technical Training of Factory Dealer Technicians, and multi-level Dealer Staff across Canada (and the US), became the perfect channel to a larger audience.
Three years of business engagement in Grand-Am Rolex GT Series and two years of Tudor United Sports Car Championship. AIM Autosport – Racing with Ferrari ultimately became a new home to an exciting milestone in the racing world. A professional racing outfit with a successful history granted an opportunity of managing the communications and public relations arm of the organization. Integration was quick – and instantly acclimated to a new arena of close colleagues. Three years of business engagement in Grand-Am Rolex GT Series and two years of Tudor United Sports Car Championship.
The following years became a quest to invite automotive fans, car and truck enthusiasts, and future buyers, into a close-up view of exciting automotive technology, engine design and development, and a confident understanding of the represented vehicle brand.